A recent investigation by the BBC has uncovered that Instagram has been running ads that promote child sexual abuse material in India. These ads, which use explicit and disturbing terms such as 'rape' and 'child video', direct users to content hosted on the messaging app Telegram. The presence of such ads on a major social media platform like Instagram raises significant concerns about the company's content moderation practices and its ability to prevent the spread of harmful material. According to the BBC, the ads link to Telegram channels and groups that contain child abuse content, further highlighting the need for more effective content moderation and cooperation between social media companies and law enforcement agencies. Meta, Instagram's parent company, has faced criticism in the past for its handling of harmful content on its platforms, including Facebook and WhatsApp. The Indian government has also been increasing its scrutiny of social media companies, pushing for more stringent content moderation policies and greater transparency. The discovery of these ads serves as a stark reminder of the ongoing challenges social media platforms face in combating the spread of illicit and harmful content.